Every brand carries a unique story, a narrative that sets it apart from the rest. The Bogart Mankind Collection is no exception, as it unveils a rich textile of characters, each representing a facet of the diverse human experience. Let’s delve into the creation of this extraordinary collection, exploring the significance of its characters and the underlying message that transcends just clothing.
Diverse Characters, Diverse Sizes
At the heart of the Bogart Mankind Collection lies a celebration of diversity. The collection features characters that range in size from small to 6XL, symbolizing the broad spectrum of individuals that make up the Bogart space. This sizing diversity isn't just about fitting different body types; it's a reflection of the brand's commitment to embracing people from different backgrounds and mentalities.
The Bogart Mankind Collection goes beyond the conventional norms, breaking barriers by acknowledging and appreciating the uniqueness of each individual. This commitment to inclusivity shines through the fabric of the brand, making it accessible to a wide range of customers who can find their perfect fit within the collection.
A Gentleman's Brand Embracing Women
While Bogart is renowned as a gentlemen's brand, the inclusion of the character "The Babe" in the collection might raise a few eyebrows. “Why have a female character in a collection that primarily targets men? The answer lies in the brand's acknowledgment of the significant role women play in our lives” said Thato Chai, the designer behind the collection.
"The Babe represents the mothers, sisters, wives, and friends who contribute to the rich textile of our existence. By including this character, Bogart extends its appreciation to the women who are an integral part of the Bogart man's journey. It's an acknowledgement to the nature of masculinity, acknowledging that a true gentleman values and respects the women around him” Thato continued.
It's important to note that "The Babe" is just the beginning. The Bogart Mankind Collection aims to expand its representation of women, recognizing the diverse roles they play in our lives. This move not only broadens the brand's appeal but also aligns with the evolving narratives of gender inclusivity in the fashion industry.
The Narrative through Names
Behind every collection lies a narrative waiting to be told. In our case, the Bogart Mankind Collection unfolds the narrative through the names assigned to its characters. Take, for example, "The Beamer," "The Benz," and "The Bentley" – names that resonate with luxury car brands. The deliberate choice of these names is a strategic move to communicate Bogart's status as a luxury brand.
Luxury is often associated with exclusivity, and by aligning with renowned luxury car brands, Bogart establishes a connection that goes beyond mere clothing. The Beamer, Benz, and Bentley characters embody the elegance, sophistication, and high standards that Bogart aims to uphold. It's a subtle yet effective way of conveying the brand's identity to its audience.
The Bogart Mankind Collection goes beyond the boundaries of traditional fashion narratives. It is a testament to the brand's commitment to diversity, inclusivity, and luxury. Each character in the collection tells a story – a story of different sizes, different backgrounds, and the indispensable role of women in the Bogart man's life.
As we explore the intricacies of this collection, we find a design that not only dresses individuals but also speaks to them on a personal level. The Bogart Mankind Collection is more than just clothing; it's a reflection of the dynamic and multifaceted nature of humanity, encapsulated in every stitch and design.
Bogart stands at the forefront of innovation, weaving a narrative that goes beyond trends and styles. It invites individuals to be a part of a larger story – the story of Bogart Man, where diversity, inclusivity, and luxury converge to create a unique and captivating brand experience. You can get this collection at any of our more than 50 stores and our online store.