23 years ago, a young, dynamic, Israeli man began a career in South Africa, Johannesburg, which escalated rapidly once he discovered his unique talent for men’s fashion in the retail world. From a small-‐time shopkeeper in the Jo’burg CBD, he managed to cultivate a reputation for himself among leaders in trade. Others began to discover what he already had: his eye for fashion trends as well as his business savvy and extraordinary ideas. After plenty of hard work and dedication, Eli opened up his very ﬁrst store in Rosebank Mall. It was an instant success due to his experience and knowledge of the retail world. He saw a gap in the market ,which very few people tapped into. It was a point in history where Black Economic Empowerment had taken place, and newly successful black men were craving a luxury brand to call their own. Bogart had evolved from a simple jeanswear store to one of South Africa’s favourite retailers for designer, urban chic and formal wear, incorporating a range of courture style suits, lounge shirts and more. Once Eli had fully mastered the retail processes and had fully understood his potential, Bogart Man continued to ﬂourish. Eli is a “hands-‐on” individual who guides each and every staﬀ member in the direction that he envisions. No thread is ever left untied, rock left unturned. There will never be any loose ends. Eli is committed to creating a working relationship with his staﬀ where they can rely on him for direction.